Starting a business is a very good step towards attaining financial freedom, but the most painful and hard part of that journey is growing that business and bringing it to light in the era of dwindling economies all over the world.
If you are a business owner and your business has been stuck in one place for years, then that means there is something that you are not doing right for that business to grow past the current stage that it is in right now.
In this blog post, I am going to list out and explain some helpful ways and things you need to implement in 2024 and beyond to help your business grow to a bigger level and bring you the needed income it is supposed to bring.
Just continue reading as I list out some helpful ways below, and if there is anything you don’t understand below, then do well to ask your questions in the comment section of this blog post, and I will respond to you ASAP.
How to Grow a Business in Nigeria in 2024 and Beyond
1. Know Your Business
The mistake I see most people make is starting a business without conducting market analysis. They just get started because their friends are succeeding in doing that business, or they simply overhear someone somewhere saying that it is a profitable business.
I want you to take a different approach when starting a business by doing thorough research and knowing what you are doing, and by doing so, you are going to see your business sky-rocket in no time while others are still struggling with the same business.
Now here is what I need you to do: sit down with a pen and paper and write down some of the things your competitors are doing and some of the things they are supposed to do but are not doing, and then write out the same for your business.
Now, the next thing to do is to start implementing those things that they are not doing for your business, then modify some of the things that they are already doing, spice it up, and do it our own way, and you will see that your business will skyrocket.
2. Focus on revenue activities
If you want to grow your business to a higher level, then you need to start putting your focus on things that are generating revenue for you in your business, and some of those things are marketing and closing.
You need to put more effort into marketing and then closing sales because your marketing efforts will be useless if you are not making any sales from the customers that are coming through your marketing efforts.
If you are not good at marketing and closing, then these are roles that can be outsourced to people who are competent enough, and your own work will be to actively supervise them and ensure that they deliver the work that they are being hired to do.
3. Get on Search Engines
These days, people usually do a search online before deciding to buy a product, and they do this using search engines such as Google, Baidu, Bing, Yahoo, etc., and most times they end up buying from the search results.
The beauty of this is that you will be making free sales from search engines without spending a dime on marketing, as search engine traffic is free provided that your website is ranking on the first page, and to do that, you need to invest some money in marketing efforts.
So, I challenge you now to revamp your websites and invest in search engine optimisation so that your website will start getting free organic traffic, which will convert into sales for your business. If you need someone to help you with this aspect, then kindly contact Byteral Services, and you will receive the needed help to start ranking your website online.
4. Keep proper records
If you are not keeping records of the activities happening in your business, then you will only be wallowing in great confusion. Not keeping proper records is a bad thing for your business, and I need you to take up the challenge to start keeping records for your business as of today.
Keep records of all marketing and sales activities; keep records of customers; and also keep records of all incoming and outgoing financials. This will greatly help you to understand what is happening in your business, and this will help you to know where to put in more efforts to get the business to a higher ground.
5. Invest in social media ads
People are mostly on their social media apps these days, and that is a great deal for you as a business owner. You need to take great advantage of that thanks to social media ads.
You can place advertisements on the websites of social media platforms like Facebook, Twitter, Instagram, WhatsApp, Pinterest, and others. By doing so, you can attract a significant number of users to your business, increasing the likelihood that they will learn about it and make a purchase from you in the future.
Once you get started with this, you need to have systems in place to take proper advantage of the ads that you are running. You need to have good customer closing skills, good customer service, and a proper follow-up system, as some of the users who know about your business might not buy immediately; some will take days, weeks, months, or even years before buying from you.
6. Have good customer service
If you have the best product in the market but don’t treat your customers well, then I bet that you won’t break even in that market, as people will always want to have good value for their money, and that comes through the sense of how you treat them.
You must learn to talk politely and calmly with your customers, offer them refunds when needed, attend to their questions respectfully, and allow them to make their own choice.
If you do all of these and more, then you are going to make a great deal of sales, and you will be surprised that most people who buy your product will be coming back for more because you know how to treat them as kings.
Conclusion on How to Grow a Business in Nigeria
There are many more things that you can do to grow your business in 2024 and beyond, but these are just a few that I have listed for you above so you can get an idea of what I am trying to communicate to you about growing your business.
Ensure to put all of this into practice, and I bet you that you are going to see a great deal of change in your business in no time. When that happens, ensure to put in more effort so you can see even greater results in the business that you are doing.
If you have any questions for me about what you have just read, then drop them in the comments below, and I will ensure to respond to you with a custom reply that will help you grow your business in 2024 and beyond.